When Toyota or Chrysler recalls one of its models, the news spreads all over social media, with most consumers bad-mouthing the recalled model. But it turns out that the bad-mouthing is not limited to the offending vehicles. According to a new study, much of the negative chatter extends or "spills over" to rival models, impugning them in the process as well.
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Another car recalled? Online press can be bad news for rivals
By Clint NielsenNovember 2, 2015No Comments
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Author Clint Nielsen
Clint is a dad and husband trying to stay in shape. He's also a highly opinionated fitness enthusiast and author of Reveal The Steel. Follow him on: Instagram, Twitter, Facebook and Google+