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JC Deen has been nice enough to stop by and answer a few questions.

JC runs the popular fitness website where his unique points of view on all things health and fitness related cut through the clutter that so often surrounds the industry.

Today I aim to find out what makes JC Deen the man he is, and why he’s giving away his “A No-BS Approach to Looking Great Naked” book for FREE…

Thanks JC for taking the time to answer some ‘Crude’ questions. First of all, I love you work – your blog is honest, to the point and easy to understand for anyone out there from beginners to advanced trainers. How did you make a start in the fitness industry and why did you choose to be different?

JC Deen: I got started on accident, kind of. Back in 2007(ish), I began posting on Lyle McDonald’s forums. I was there to learn about nutrition mostly, and I got so engulfed in all the information that I ended up spending 3-4 hours per day on the forums doing nothing but reading pages and pages of threads.

There was so much information about training and nutrition that, well, actually made sense. Nearly everything was backed by science or was at least, rationally thought out and discussed in a manner that was in favor of evidenced-based methods. I found myself constantly answering questions and giving feedback. I eventually started my fitness site in 2008 and made a vow to be different from other trainers in the fitness community.

I always keep my audience in mind and want them to have the best information which allows them to make the most of their fitness efforts.

Consume enough whole foods to cover your nutritional bases and fill in the rest with your favorite foods – I prefer to eat Espresso-flavored Haagen Dazs every evening before bed.

JC Deen training…

What is the number one thing that has kept you motivated?

JC Deen: People – without my readers and clients, I have nothing. Everyday I wake up loving what I do, and that’s enough for me.

When I read, I get the idea that you’re a no-bullsh*t kind of person who trains and eats how he likes regardless of ‘trends’. How accurate is this picture?

JC Deen: Extremely accurate. I hate the idea of pigeonholing myself into a certain diet fad or training style. Fact is, my rules are pretty simple. Train in a manner that suits your lifestyle and make sure it’s something you enjoy. Consume enough whole foods to cover your nutritional bases and fill in the rest with your favorite foods – I prefer to eat Espresso-flavored Haagen Dazs every evening before bed.

Your FREE guide ‘A No-BS Approach to Looking Great Naked’ is out which is a stellar read in it’s own right I might add – what made you want to give this bad-boy away for nothing?

JC Deen: Thanks for the compliment. I wrote it with the intent of helping others get a feel for what goes on in my head when it comes to training and nutrition. It took me a long time to get to the point of being comfortable, yet confident with my personal approach to the fitness lifestyle.

I finally felt it was time to bottle it all up and give it away. I’ve found that for many who are new to the site, it’s a great introduction to the content and who I am as a trainer.

An interview with JC Deen, the master of non-BS training and dieting advice

JC Deen and Alan Aragon

What is your current training routine like, and what does it involve?

JC Deen: I was doing some bodybuilding training in which I’d train 2-3 major muscle groups per day, hitting my entire body over 3 days. I’d rest on the 4th day and then repeat the process. As of late, I’ve not had the time to go to the gym so frequenty, so now I’m basically going every other day and doing mostly full body stuff.

I will start with squats, usually working up to a 3 rep max, or I’ll do 5 sets of 3-5. Then I train my upper body with more of a bodybuilder-style set and rep scheme (I do like the pump work).

What are some of the other writers, artists and fitness leaders that have inspired you?

JC Deen: There are so many…

Alan Aragon is the one guy who’s influenced me the most. He’s intelligent, has a sense of humor, and is a straight-shooter when it comes to nutrition. He always tells it like it is and I can appreciate that.

John Romaniello is a friend of mine, and I’m forever thankful for his writing on training, and fat loss – especially when it comes to complexes.

Roger Lawson is anther good friend of mine, and fellow podcast host iTunes. He’s actually been my trainer a few points in my life and am incredibly indebted to him for all I’ve learned from him.

Matt Perryman is by far, one of the best fitness/nutrition writers I know of today. I tell everyone I know about him because he talks about topics and ideas most are afraid to get into, but he does it in such a manner that is easy to understand and relate to.

Nicholas Horton inspired me to actually take up Zen meditation and practice it to a point that it carries over into the rest of my life – even into my training. I owe my obsession with daily squatting to him, too.

Lyle McDonald – get all his books if you want to understand nutrition inside and out.

Girls Gone Strong – I’m a huge fan of everything these girls are doing. I love the message they’re continually putting forth for women to be strong and fit.

Bret Contreras– I had the chance to meet him a few years ago at a fitness conference and have been hooked on his material ever since. He’s on one of the best training minds I know.

I debunk a lot of gimmicks and scams on this site. Is there anything fitness related that you’ve fallen victim to yourself and wasted your money on in the past?

JC Deen: The only thing I can think of are stupid supplements promising major amounts of muscle growth or rapid fat loss. I bought a lot of those when I was like 17-18 years old.

“It’s only after we’ve lost everything that we’re free to do anything” – Tyler Durden

Your own physical feature that you are most proud of

JC Deen: My glutes. Have you seen them?

Uhm, I haven’t. No! – Are there any KEY diet or training tips that you adhere to?

JC Deen: I always focus on big compound movements, make up the majority of my carb intake with fresh fruits, and eat enough animal to cover my protein needs.
An interview with JC Deen, the master of non-BS training and dieting advice

What’s a day-in-the-life for JCDeen? Give us a run-down of how you eat, train and move on a regular day.

JC Deen:
#1 – Wake up between 7-10 am – breakfast is usually 2-3 eggs fried in butter with 16-20 oz of orange juice and 8-16oz whole milk, and about 50g protein in a shake.
#2 – Drink a pot of coffee over 2-3 hours.
#3 – Answer client emails, check their logs and records.
#4 – Have lunch – usually another 2-3 eggs, some type of animal cooked in butter, and some more orange juice, milk, and some fruit.
#5 – Work on fitness articles, record podcasts, do whatever work I need to on the site.
#6 – Train around 2-3 pm.
#7 – Have a post workout meal of a protein shake, more fruit and 4-5 potatoes.
#8 – Head to the fitness studio right after to train clients.
#9 – Return home for dinner, which consists of more animal, more potatoes, and orange juice.
#10 – Lights out about 12-2 am.

What supplements do you use if any? If not, why not?

JC Deen: I take Vitamin D, E, A, and Zinc, mainly because I am deficient in these as my blood work proves. I also take Armour thyroid, as well as liothyronine(T3) because I am hypothyroid.

Favourite quote?

JC Deen: “It’s only after we’ve lost everything that we’re free to do anything” – Tyler Durden. I say this because when I was at the lowest point in my life, I found hope. That hope was in realizing I had to take control of my situation, after I seemingly lost everything (metaphorically, of course). If you’re interested in reading more about why this is my favorite quote, please read my personal story.

What’s next on the horizon for JC Deen?

JC Deen: Right now I’m working on my first training and nutrition program for sale and hope to have it ready by May.


If you’d like to get in touch with JC, checkout his site and social pages:

JCDeen site:
Facebook page:

Clint Nielsen

Author Clint Nielsen

Clint is a dad and husband trying to stay in shape. He's also a highly opinionated fitness enthusiast and author of Reveal The Steel. Follow him on: Instagram, Twitter, Facebook and Google+

More posts by Clint Nielsen

Join the discussion 7 Comments

  • Clint, I think it’s very cool, though some might see it tedious, to get a snapshot of the kind of schedule goes into running an awesome site like JC’s, and still keep on pace with the demands of a day-job.


    • Clint Nielsen says:

      Absolutely – The site becomes a thing of ‘love’ whilst you do your day job.
      Helping others on an international scale is definitely highly rewarding and makes it worthwhile.

    • JC Deen says:

      I’d be willing to share how I do it if you ever get around to that post, Clint. JCDFitness is my full-time job though, along with training clients at the studio, and of course my fitness consulting (but that’s all under JCDFitness anyhow).

      thanks for reading, Mitchell.

  • Nice interview! JCDFitness is always a fun, enjoyable read. Should be on everyone’s favorites list in my opinion. I’ve certainly learned my fair share.

  • Clint,

    I’m really enjoying this series of interviews. Thanks for sharing. Always up for a good fitness read minus the BS, so I’ll be sure to check out


  • Kevin says:

    Nice interview Clint. It’s cool to read a unique interview that doesn’t ask the same questions as everybody else. JCDFitness is definitely a cool site, he does a great job of getting to the meat of what works and doesn’t.

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